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Oser was also instrumental in forcing the shift in both industry and public attitudes that hiring a pest control service was not something to be ashamed of, but rather something that was a valuable service that protected the health and welfare of people and property.

The 1950s also brought a new advertising medium—television.

In the particular face of personnel shortages, Ted Oser worked with the National Pest Control Association founder, Bill Buettner, to meet with legislators, rationing boards, and other government agencies to convince them to classify pest control as an "essential service" during the war.

Such classification would afford Orkin (and other pest control companies) draft deferments and placement on a preference list to receive chemicals and supplies such as gasoline, tires, and food ration points to manufacture rat bait.

The youngest Orkin son, William, was determined that the company not have any executives outside the Orkin family, and by the mid 1950s, Otto himself had become relegated to figurehead status within the company by his sons and sons-in-law.

Despite the insistence of a number of employees to the press that Otto was still very much of sound mind, the rumors persisted.

This allowed for easy travel to nearly anywhere in the United States. His research had led him to determine that Richmond, Virginia was a city that did not have an established extermination business, and so in 1909, Orkin arrived there and started to establish not only his poison sales business in the area, but an extermination service business, as well.

Orkin found that it was much more practical and economical to perform a single "clean-out" service and then return regularly to ensure the pests could no longer secure a foothold in a building than it was to perform a full "clean-out" service once or twice a year.

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"Orkin The Rat Man" became the Orkin Exterminating Company when it moved its headquarters to Atlanta, Georgia in January 1926 (though it would maintain the brand of "Orkin The Rat Man" in Virginia until 1956).Felton centralized and standardized the purchase, use, and storage of chemicals and supplies, conducting four-day training courses and developing printed instructions for the use and handling of all chemicals.In 1947, Orkin began issuing company-wide uniforms for its service technicians that followed the professional appearance that Otto had long required of his employees and bore the red diamond Orkin logo on the hats, jackets and shirts.The war also caused a growth in the number of military contracts that Orkin took on—the company had over 150 military establishments under contract for regular bed bug fumigations and pest control, and many railroads maintained around-the-clock service agreements that had Orkin pest control teams sleeping in shifts on cots in the rail yards.Pest control services for homes and businesses also remained in demand on top of all of the additional wartime service that Orkin was providing.

"Orkin The Rat Man" became the Orkin Exterminating Company when it moved its headquarters to Atlanta, Georgia in January 1926 (though it would maintain the brand of "Orkin The Rat Man" in Virginia until 1956).

Felton centralized and standardized the purchase, use, and storage of chemicals and supplies, conducting four-day training courses and developing printed instructions for the use and handling of all chemicals.

In 1947, Orkin began issuing company-wide uniforms for its service technicians that followed the professional appearance that Otto had long required of his employees and bore the red diamond Orkin logo on the hats, jackets and shirts.

The war also caused a growth in the number of military contracts that Orkin took on—the company had over 150 military establishments under contract for regular bed bug fumigations and pest control, and many railroads maintained around-the-clock service agreements that had Orkin pest control teams sleeping in shifts on cots in the rail yards.

Pest control services for homes and businesses also remained in demand on top of all of the additional wartime service that Orkin was providing.

In 1945, the company had record gross sales of .098 million (equivalent to ,518,839 in 2017) and maintained 82 branches in 14 states.